Six in Ten Broadband Users Watch Online Video Weekly, Up 36% YOY
Online video consumption is growing rapidly among adult broadband internet users – most now watch video weekly – according to a recently released report, “Broadband Content and Services 2007,” from...
View ArticleCMO Council: ‘Customer Affinity’ New Measure of B2B Marketing Effectiveness
Despite an increased focus on customer engagement, most B2B technology companies continue to fall far short of meeting customer expectations and commitments, according to the results of a new research...
View ArticleNielsen Online: Dec. 10 Biggest Holiday Shopping Day Yet
December 10 was the biggest online holiday shopping day so far (as of Dec. 15), with 34.9 million unique visitors to the Nielsen Online Holiday eShopping Index, outpacing Cyber Monday by 7%, Nielsen...
View ArticleFree Shipping and Returns, Special Deals Attract Online Holiday Shoppers
Perks such as free shipping and exclusive online incentives continue to drive consumers to the web, and while bargain-hunting remains the primary reason for online sales… shipping costs remain the top...
View ArticleArbitron Issues RADAR 95 Dec. ’07 Radio Network Ratings, Includes PPM Data
Arbitron issued its Dec. 2007 (Sept. 21, 2006 – Sept. 19, 2007) RADAR radio network audience reports (RADAR 95), which now include PPM respondents from the Houston-Galveston and Philadelphia markets,...
View Article‘Good Value’ Top Influencer of US Grocery Store Choice – Globally, Too
Good value is the most important factor in determining where consumers grocery-shop, with 60% of consumers in the US (and 85% globally) ranking “good value for money” as the most important...
View ArticleWe Are Unaware of Our Online Info, Though Half of Us Have Googled Ourselves
Some 47% of internet users have searched for their own name online, but few regularly monitor their online presence – even as 53% of internet users say they have searched for info about personal and...
View ArticleTop 10 Financial Services Online Ad Spenders – November 2007
Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleGift Cards – Searches for Non-Gift Gift Up 14%, Visa & AmEx Top Searches
As Christmas rapidly approaches, searches on the term “gift cards” in the week ended Dec. 15 increased 14% compared with the same week in 2006, with Visa and American Express the top 2 branded gift...
View ArticleDespite Writers’ Strike, Late-Night Talk-Show Viewers Keep Watching TV
As the Hollywood writers’ strike enters its seventh week, the late-night talk shows are showing reruns – but the lack of new content doesn’t seem to be affecting viewers used to watching late-night TV,...
View ArticleOnline Holiday Shoppers Enthusiastic about Their Customer Experience
A large majority of online shoppers – 82% – reported being very satisfied or somewhat satisfied with the customer support available during their online holiday-shopping experience this year, according...
View ArticleSmall Businesses Rely on Traditional Advertising While Embracing Online
Most small businesses still see print Yellow Pages advertising as their most effective way to generate sales leads, but many are also eager to integrate effective internet options into their overall...
View ArticleIT Execs, Decision-Makers Rely on Social Media throughout Purchasing Process
IT decision-makers and influencers place significant trust in user-generated content not only as an information source for researching purchasing decisions but also rely most on topic-based and...
View ArticleTop 10 Online Retailers by Conversion Rate – October 2007
Note: E-commerce sites considered must have had a minimum of 500K unique visitors during the month.
View ArticleViewers Want More TV Episodes and Movies Online, YouTube Rules
Online viewers are turning to the internet in greater numbers to supplement their traditional entertainment viewing, and in 2007 YouTube widened its lead as the top online video-viewing venue,...
View Article40MM Green Boomers Seeking Environmentally Friendly Brands
Socially conscious attitudes are a driving force of how boomers shop and the brands they choose to buy, according to the second Boomer Quarterly Report from AARP Services, Inc. and Focalyst. (more…)
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